Quality Caviar produces and sells premium caviar. The products are sold in delicatessens in the grocery trade. Here, the competition between the brands is great and it is important to be visible. The caviar is stored frozen, which makes it difficult for a good exposure. Small packaging in combination with a high price means that the risk of shoplifting is high.
Quality Caviar contacted Frepart and asked for help. To solve the exposure, they wanted us to foil the entire freezer with communication. The interior was specially adapted to the freezer and we used Frepart’s own pusher system so that the refilling of the products is made optimal and the products are neatly and clearly visible on the shelf.
“Together with Frepart, we have created a solution for our frozen products that has contributed to increased sales and that has been appreciated by the trade. Frepart’s industry knowledge, flexibility and high customer service have been success factors. We look forward to a long and rewarding collaboration.”
-Carol – Marketing Manager